Paper #5

Cultural, Economic and Societal Impacts on Users’ Behaviour and Mobile Broadband Adoption Trends

Mahdi H. Miraz, Maaruf Ali and Peter S. Excell

Abstract: The diverse range of Internet enabled devices both mobile and fixed has not only impacted the global economy but the very fabric of human communications and lifestyles. The ease of access and lowered cost has enabled hitherto diametrically opposed people to interact and influence each other globally. The consequence of which is the dire need to address the way culture affects interaction with information systems across the world. The many facets of which encompasses human behaviour, socio-economic and cultural factors including lifestyles and the way of interaction with the information system. The study group involved participants from Bangladesh and the United Kingdom to ascertain the users’ behavioural patterns and mobile broadband technology diffusion trends.

Keywords: Culture, Users’ Behaviour; Mobile Broadband; Technology Adoption Trend; Diffusion of IT Innovation.